By: Brian Tracy

Perception Is Everything There are four “Ps” that will enhance your ability to persuade others in both your work and personal life. They are power, positioning, performance, and politeness. And they are all based on perception.

Develop Personal Power The first “P” is power. The more power and influence that a person perceives that you have, whether real or not, the more likely it is that that person will be persuaded by you to do the things you want them to do. For example, if you appear to be a senior executive, or a wealthy person, people will be much more likely to help you and serve you than they would be if you were perceived to be a lower level employee.

Shape Their Thinking About You The second “P” is positioning. This refers to the way that other people think about you and talk about you when you are not there. Your positioning in the mind and heart of other people largely determines how open they are to being influenced by you. In everything you do involving other people, you are shaping and influencing their perceptions of you and your positioning in their minds. Think about how you could change the things you say and do so that people think about you in such a way that they are more open to your requests and to helping you achieve your goals.

Be Good At What You Do
The third “P” is performance. This refers to your level of competence and expertise in your area. A person who is highly respected for his or her ability to get results is far more persuasive and influential than a person who only does an average job.

Commit To Excellence
The perception that people have of your performance capabilities exerts an inordinate influence on how they think and feel about you. You should commit yourself to being the very best in your field. Sometimes, a reputation for being excellent at what you do can be so powerful that it alone can make you an extremely persuasive individual in all of your interactions with the people around you. They will accept your advice, be open to your influence and agree with your requests.

Treat People Politely
The fourth “P” of persuasion power is politeness. People do things for two reasons, because they want to and because they have to. When you treat people with kindness, courtesy and respect, you make them want to do things for you. They are motivated to go out of their way to help you solve your problems and accomplish your goals.

Being nice to other people satisfies one of the deepest of all subconscious needs, the need to feel important and respected. Whenever you convey this to another person in your conversation, your attitude and your treatment of that person, he or she will be wide open to being persuaded and influenced by you in almost anything you need.

Perception Is Reality
Again, perception is everything. The perception of an individual is his or her reality.
People act on the basis of their perceptions of you. If you change their perceptions, you change the way they think and feel about you, and you change the things that they will do for you.

Action Exercises
Here are two things you can do immediately to put these ideas into action:

First, think continually about the impression you want to make on others and then make sure that everything you do or say is consistent with that perception.

Second, be nice to people. Practice the Golden Rule in your interactions with others. Always be polite and make others feel important.

The more people like you, the more open they are to being influenced by you.

Brian Tracy


by Rob Spiegel

Most articles on home business and start-ups focus on the strategies and tasks required to get a business up and running. Experts rush in to tell the entrepreneur how to avoid disaster. But sometimes the struggling entrepreneur needs to be boosted — and bolstered — by the reminder of the rewards that come when you’re finally successful.

First off, you get to sleep again. Zen peace doesn’t come easy when you’re working to get a company up and going. The whole notion about not worrying over things you can’t control is a wasted idea for the entrepreneur. You’re not sure what you can and can’t control until you’re been running the business for years. You will worry about everything at first. Once you get to the point where you can pay your bills (even if late) without borrowing money, you’ll get to sleep again. That is, until it’s time to push your growth to the next level — then it’s back to late-night pacing. Second, you get to go to movies or buy CDs again. Entrepreneurs give up dozens, even hundreds of small pleasures such as buying a new CD by a favorite artist. Or going to a new movie. You don’t have the time and you don’t have the money.
These were small, common pleasures when you had a job. When you’re fighting to make ends meet, you give up much of your old life. There are some entrepreneurs that don’t squeeze their lifestyle down to bare necessities, and many of those entrepreneurs fail. Successful entrepreneurs are typically able to live on air, water and crackers for months, even years. Third, you get to take a vacation. The first vacation I took after launching my first business happened three years into the start-up. I went to Hawaii for a week with my wife and in-laws.
I spent two or three hours each day picking up and returning messages while the family was off visiting the U.S.S. Arizona and the Dole Pineapple Plantation. I took one weekend day completely off to go snorkeling. My wife thought I was compulsively attached to the business and she was correct. At the time, I thought that spending two or three hours a day on business demonstrated I was quite detached. After all, I wasn’t on the phone eight hours each day, which is what I really believed the business needed. Fourth, you get to tell people you run a company rather than explaining you’re trying to start a company. Running a company means it’s supporting you. Trying to start a company means you’re still borrowing money to pay your bills.
There is also magic in saying you own your company. When Steve Jobs was fired from leading Apple, a company he co-founded, he was offered a VP position. He turned it down and launched a new company, NeXT Computer. He felt it was preferable to be the leader of a small company rather than a second-string spot at a large company. “At conferences and trade shows, CEOs talk with other CEOs,” he said at the time. “CEOs don’t talk with VPs.” Apparently Jobs wanted to spend time talking with generals rather than lieutenants Fifth, and most important, you get to reintroduce yourself to your family. You will get to find out how many kids you have and what grades they’re in. If you can’t break away from your company, it helps if you can involve your family in the business.
At least then you get to see them. When I ran a magazine, my wife was the art director — partly because she was an artist and was good at it, and partly because we couldn’t afford an art director. She examined printers blue-lines at the hospital the day after our son was born. All three of my kids have spent time sitting on Dad’s lap during sales meetings. But the true fruits of the labor come when you can take extra time off with your family because you own your own business.
Rob Spiegel is the author of Net Strategy (Dearborn) and The Shoestring Entrepreneur’s Guide to Internet Start-ups (St. Martin’s Press). You can reach Rob at

If you are a young mum, who chose to stay at home to look after your kids, this does not necessarly mean that you have to give you your career or believe that you have to forget about having your own business someday.

Here is a website, that will inspire you with ideas on how to start doing a small project or start up your very own small business: 

The best home based business opportunities involve a topic that will interest the most, and that you will love to work at every day. Being in a business that you will love, that you will make time for and one that you are knowledgeable about is going to be the business you should be getting into.

If you are searching for topics about how to be in a home based business, how to take your hobby to the next level, we have a few tips here for your use. If you are searching through business topics, and ideas about a business you can start, but you dont find any of them interesting, we suggest that you keep reading and searching for one that does. Without your heart being in the business that you are thinking about opening, it can be a difficult road to success.

If you have never ventured out on your own to earn a dollar, a home-based business is going to be a challenge for you, but not one that you can not over come. First, you will need to think about what type of business you want to have, own and operate. This could be a trucking company, a car rental company, a craft supplier, or perhaps you want to make honey. Just as there are thousands off offline business opportunities, you can follow; there are thousands of online opportunities for a best home based business for you as well.

Some types of best home based business opportunities are going to involve the creation and making of things that other people want. This could be cards, poems, stories, photos, plants, rugs, clothes, music and so on. Think about what you enjoy, what you know most about in life, and this is going to be the basis for the best home based business for you. If you are not enjoying what you are doing, you are more likely to fail in what you are trying to build. The more you want and enjoy a topic or creating a product the more likely you are to spend more time at trying and being successful.

Now that you have five to ten opportunities to base your business on, you have to think about how you are going to reach your market. Are you going to focus online or offline? Depending on the topic of business that you have chosen, you can start your marketing from that point. If you are performing a service offline such as a car wash or computer repair, you will focus marketing offline, but you will want to have a website so others can find you through this manner as well. Combine the best home based business opportunities that you can to create solid revenue for your personal future. A home-based business should have your own needs in mind that you control yourself not having others controls you.

The best home-based business anyone can build is going to be one that will be useful for years to come. For example, creating a product that others will want, use, and spend money on. How long are they going to want this product, and is it going to be a product that you sell only once or will they come back and want more or additional accessories. The best home based business is one that you have researched, that fits your personality, and that will provide you with the independence you have always wanted while earning money at the same time.

About the Author: Mark Williams

The Best Home Based Business is one that are passionate about. Mark Williams has over 100 different home based business opportunity reviews and Home Business Articles to choose from.

Proposal Writing Strategies

February 9, 2006

There are two main reasons to write a business proposal. Either someone has invited you to submit a RFP (Request for Proposal); or you are trying to gain support or funding from your employer or another organization.

When drafting a proposal the most important thing to keep in mind is that the reader is looking for benefits; they want to know how your product, service, or idea adds value to their operation. Therefore your proposal must be well-written and it also must clearly indicate how you can fulfill a current need.

Here are a few tips to help you improve your proposal:

1. Make the proposal about your customer. A proposal is not the time to tell about your mission, your locations, or how long you have been in business. Instead you should state how these (or any other) aspects benefit your client.

2. Show and don’t tell. Do not tell your prospect what you can do for them, but show them using clear examples. Avoid unsubstantiated hype like “best value”, “low risk”, and “cutting edge”; unless you are willing to prove it.

3. Be careful not to include irrelevant information. If you are making the proposal about the reader, and showing instead of telling, then you should have no problem with this.

4. If you are responding to a RFP, read the request more than once. You want to ensure that you completely grasp the requirements.

5. Show your creditability. Who have you worked with before?
How did you help them and how does that relate to the company you are submitting this proposal to?

6. Watch your language. It is very important to make sure your proposal is politically correct. Additionally, you want to avoid jargon unless it is commonly known in the field you are targeting. Also, avoid writing in passive voice.

7. Include samples if it is appropriate. This is a great way to show that you are capable of handling the job.

8. Be specific. State your time frame for completing the project and your rates (if applicable). This will help eliminate differences in expectations.

9. Above all, if you are a poor writer, seek assistance.
Proposal writing is time-consuming and it requires a certain amount of skill.

About The Author: DJ Nelson is a Corporate Writer and Marketing Specialist. She can help you write a business proposal that sells. Visit her website at

February 9, 2006

Brian Tracy

When two people join forces, there’s a certain synergy that takes place, that’s why many ebusiness folks are seeking out joint ventures. What IS a joint venture (JV for short) you ask?
Basically it’s when you agree to form a partnership and jointly promote someone.

Here are some benefits you can realize from forming joint venture.

1. EXPOSURE: You can instantly “double” the exposure of your products and services by tapping into each other’s built-in audiences, business relationships, and mail lists.

2. MENTORING: As partners, you’ll form a powerful relationship and learn from one another. As you create plans together, each partner’s specialties and knowledge will complement the others.

3. FORM A DYNAMIC DUO: Being associated with other highly successful business people enhances your image and reputation.
Look at the fantastic relationships that Jim Daniels, Rick Beneteau and other successful marketers have built. They are examples of people who truly are putting the power of partnerships to work!

== TIPS FOR BUILDING A SUCCESSFUL RELATIONSHIP == Are two heads better than one? Well YES and no… You see, relationships can be sweet or they can quickly turn sour. Like a good marriage, a joint venture relationship needs to be built on a solid foundation of trust and friendship. Partnerships need nurturing, loyalty, and faithfulness from both parties. It’s not a one way street. Partner’s need to genuinely care about and trust each other.

1. BE HONEST AND SINCERE: It all starts with the proposal. If you don’t write a strong proposal, the future of your JV will quickly be decided with a “click”. An impersonal, hard sell letter will turn your prospect off. Instead, write a personalized proposal including what you both could bring to the project and what you both can expect of a joint venture partnership.

2. KNOW YOUR POTENTIAL PARTNER: Take time to get familiar with their business, their web site, and ezine. This way can tell your partner what you like about their business and how you foresee them working together. You may even consider making a phone call to say hello and “meet” each other first. The few joint venture letters I actually consider are from folks who take time to know me and my business, and speak honestly about WHY and HOW we could work together.

3. WHAT’s IN IT FOR ME? Explain up front how working together would be mutually beneficial to both of you. If a joint venture proposal screams “ME, ME, ME” then why would you consider it?
Instead, take time to think about how YOU could help your potential partner. Clearly state the potential benefits to your partner. Will they gain instant access to 40,000 extra subscribers? Will you endorse your partner’s products? How can you grow your partner’s business?

4. RESPECT YOUR PARTNER: What you do reflects on the reputation of your partner. Conduct yourself with integrity and professionalism. If I am promoting “Joe Schmo’s” product, I expect Joe to treat my customers with respect and offer outstanding customer service. If Joe doesn’t answer his emails, offers bad customer support, or his product doesn’t “work” – then that reflects badly on his partner’s reputation.

Here are a few ideas on how partners can work together to promote each other.

1. CROSS PROMOTION: When you endorse each other’s products, it’s important that you TRY and BELIEVE in the product. A personal testimonial is a powerful sales tool. Partner’s can agree to swap ads or articles in each other’s ezines or send promotional endorsements to each other’s email lists.

2. BUNDLING: Another JV idea is to bundle your packages together. Bundling works best when the product complements yours. But, be careful that their product doesn’t overshadow yours. Also, don’t pile on so many bonuses that the offer becomes unbelievable. An offer too good to be true may raise doubts in the consumer’s mind.

3. PRODUCT SWAP: Agree to “swap” products with your partner and offer them as a prize. Give the prize away in a contest or do a random drawing to one lucky subscriber.

4. JOIN FORCES AS A VIRTUAL COMPANY: Partner with companies who offer services related to yours. Your customers will enjoy the convenience of one-stop-shopping. By cross promoting each other, you’ll BOTH gain new customers. Don’t limit yourself to partners who are close to you geographically. With fax and email your associates can be located anywhere in the world.

Take a minute to look up from your busy desktop and dream about WHO you would like to work with! Open up your mind to the possibilities. The INTERNET makes the world a small place. You could potentially partner with ANYONE, ANYWHERE! Get to work writing a smashing proposal and YOU TOO could be tapping into the power of partnerships to promote your business.

About The Author: Kristie Tamsevicius, is the author of “I Love My Life: A Mom’s Guide to Working from Home”! Thousands of aspiring entrepreneurs have used her step-by-step home business system to earn money working from home. Get a free ecourse Home
Business Success Secrets at